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Richard Callender

Richard is one of life’s great people and is a fitness legend with over 18 years experience. He is also Chico’s mentor on all things Block Fit and fitness.

He is recognised as a Fitness expert, group fitness presenter, writer and television personality in the UK and internationally. His life long dedication to fitness has seen him soar to dizzy heights of success, and with his dedication and second to none personality. Richard has risen from personal trainer to regional management to studio director and Reebok ambassador.

Richard is the creator of “Armageddon Fitness” and “Urban Funk” He is most recognised as the inspirational trainer on the hit show “The biggest loser”.

Richard is also the “GO TO” fitness GURU featuring in numerous TV programs including “GMTV” and “This Morning” He is also the man behind some of the biggest selling fitness DVD’s in history.

HIS DVD’s INCLUDE:

  • Working out with Jordan 2005.
  • The NO1 selling “WOW” DVD with Vicky Entwistle (Coronation Street), which sold in access of 225,000 copies.
  • Dancing On Ice 2008.
  • 3 Biggest loser DVDs’
  • The current No1 selling fitness DVD with charlotte Crosby’s 3-minute belly blitz which beat Frozen to the top spot.

Richard is a phenomenon, and whatever he touches turns to gold, that’s why we are honoured and proud to have him mentoring the Block Fit brand.